Vehicle wrapping offers an effective and low-cost way to get your brand noticed. Wherever the car goes, your message goes, too! However, there are a few important things to keep in mind. Here are five design tips to help you create a great corporate vehicle wrap:
Be Brand-Consistent
Use the same colors, fonts and logos you use in your other marketing materials, including branded apparel, corporate literature and your website. That way, anyone who sees your vinyl-wrapped vehicle on the street will instantly associate it with your company.
Do the Message Test
Take a look at the mockup for your vehicle wrap design. In a sentence or two, describe the message it conveys. Is this consistent with your corporate messaging? Is it the message you want people to take away in the few seconds they might see the car as it passes? If not, it’s time to go back to the drawing board.
Make Sure it’s Legible
This might sound like a no-brainer, but your corporate vehicle wrap design should be easy to read from a distance. This means no crowded text and images, which can be overwhelming and unattractive.
Check out Your Competition
See what kinds of images and slogans your competitors use in their vehicle wraps and other marketing campaigns. This can help you find creative ways to set your own design apart from the competition.
Hire the Right Designer
You might think this is something your in-house marketing team can take care of, but think again. A design firm with extensive experience in car wrapping will know exactly how to make your logo and message stand out on any type of vehicle.
At Decali Graphics, we’ve been creating high-quality vinyl vehicle wraps for companies nationwide since 2007. Give us a call at (310) 570-6975 to get your free estimate today!